MAKE DUST OR EAT DUST

Red Rose Tea has been part of Canadian households for generations. To modernize the brand while respecting its legacy, we built the campaign around a simple truth: a cup of tea is more than a beverage—it's the beginning of a conversation.

Building on BMW’s global Condensed Intensity campaign, we crafted a distinctive interpretation for the 1 Series, creating a unique flavour that amplified the car’s bold personality while staying true to the brand’s DNA.

Music for Memory began as an awareness campaign for the Alzheimer Society of Ontario and grew into a live concert that inspired the donation of iPods loaded with personalized playlists. The devices became powerful tools for music therapy, helping people living with Alzheimer’s reconnect with memories and loved ones through the power of music.