Building off the success of our previous unbranded "My Treatment. My Way." campaign. (see Health video) We learned that RA patients wanted to learn more about Biologics. So created programmatic ads driving RA suffers to learn more about biologics at BIO YOU. While at BIO YOU we highlighted three areas: HISTORY of Biologics, SCHEDULES of treatment options and CLUBS focusing on Patient Support. This simple interactive journey allows users to learn and to graduate from BIO YOU with a diploma. The downloaded diploma is used as discussion guide at their next HCP visit.